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The network marketing recruiting process involves three steps. In the first step, you build traffic to your MLM marketing system by using many methods, ranging from video marketing to social media to network marketing articles. But once you have your audience’s attention, you will want to hold their interest by building a relationship based on loyalty and trust which is the second step. The final step, once you have built the relationship, is to monetize your list. You want to reward your loyal recruits by providing them with the solutions they need.

Provide Solutions of Value

When your recruits come on board, they come with the promise that they will earn money and build their own successful network marketing systems.  Like anyone else, they want to earn money too. So you must fulfill your promise to your teammates by giving them solutions of value. This means you can help them with training, especially if they are new to MLM advertising and aren’t very savvy on how to generate their own leads. You will need to be the mentor, advising your recruits on how they can improve their own network marketing skills so they can generate wealth too.

Offer Primary Business and Affiliate Links

You can also monetize your list by promoting your primary business as well as any relevant affiliate links. For example, if your recruits want to use social media to promote their businesses, you might introduce them to the Social Media Science site or to something like Tweet Adder. I personally find it helpful to promote my online lead generation system, MLM Lead System Pro. This system has helped me learn many of the tips and tricks that have made my company so successful.

Foster a Win-Win Atmosphere

Finally, as your recruits begin creating successful businesses too, you will want to keep a good relationship with them. You both mutually benefit from each other’s successes, so keep the lines of communication open. Your recruit’s successes are, in large part, due to your excellent coaching, and you will continue to reap the rewards of your hard work as they earn more and bigger commissions.

The first key to building your MLM marketing system is to generate traffic to your website and your blog. The whole concept is not to seek out an audience for your products or services, but to offer your products and services, attracting customers who are already seeking out the kinds of items you provide.

Financial institutions, such as banks and credit unions, are masters of attraction marketing. They don’t actively recruit their clients, but they do provide a service that most of us need. All they need to do is open a new branch, and chances are they will have all the customers they need in just a few short weeks.

Following are some tips you can use to build your network marketing business opportunity through attraction marketing:

Video marketing

Posting videos on YouTube is an excellent way to promote your products. If you are unfamiliar with the process, Traffic Geyser and Tube Mogul offer valuable tutorials that can help you launch a successful video campaign.

Social Media

Companies the world over are recognizing the value of promotion through social media sites like Facebook, Twitter, and MySpace. Social media allows you to interact on a personal level with your audience, developing loyalty and trust in a relaxed and friendly environment.

Pay-Per-Click Campaigns

You can launch a pay-per-click campaign through search engines like Google and Yahoo, which allows you to post an ad and earn a commission on each “click” your ad receives. For more information on launching a successful PPC campaign, check out PPC Domination.

Article Marketing

You can accomplish network marketing lead generation by writing keyword optimized articles that drive traffic to your website. You can get more information about keywords, how to write an effective network marketing article, and how to research keywords effectively by checking out sites like Article Domination or SEO Networker.

A website is no longer the best way to promote your online MLM business; instead, the savvy entrepreneur knows that an MLM blog is the best way to drive interest in your site. A website is static, hardly ever changing or offering new information to your audience. A blog, on the other hand, is meant to change constantly, offering fresh insights or new information to your devoted following with just the click of a mouse. Blogs have other valuable qualities that mere websites cannot match – qualities that make a blog a must-have item on any network marketing pro’s list:

A Blog Adds a Personal Touch

Websites are actually pretty formal. They are used as a kind of virtual storefront for your home based business opportunity online. As such, they present information in an informative and almost official-sounding manner. There’s not always a lot of room for the personal touch on a website, but a blog is all about personality. Blogs can be used to publish information just as websites do, but the tone is much more casual and you can add your own personal touch. This allows you to work on branding yourself, rather than your business, as you work on reaching out to recruits.

A Blog Can Provide Information

As stated above, a blog can broadcast information, just as a website can. But blogs are better at providing up-to-the-minute information, cutting edge data, and the latest word on trends. Blogs are updated on a steady basis, which makes them ideal for getting this fresh information out to your audience. Since most blogs allow readers to subscribe to updates via an RSS feed, you don’t even have to worry about sending an updated email to your readers. They will receive the information immediately, without you needing to do anything else.

A Blog Can Build Loyalty and Trust

Since a blog is much more personal, it encourages your readers to bond with you on a deeper level than a website can. Readers become engaged by your voice and by the network marketing information you provide; the best bloggers generate a following that waits for the next update with real anticipation. This allows you to build a relationship of loyalty and trust with your readers, and they will reciprocate by helping you grow your company exponentially.