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Twitter, the social networking site that capitalizes on updates from users in 140 characters or less, has gained a lot of exposure as a way to ramp up MLM advertising. But how much of this buzz is really true, and how much of it is just hype? You can read a lot more about manipulating Twitter to your own use by going to Tweet Adder. But if you want my own personal take on Twitter, here you go!

What Is Twitter?

Twitter is a relatively new social networking phenomenon. If you are familiar with Facebook or MySpace, you know you can update your “status,” posting a brief message about how you feel or what you are doing that day for friends and family to see. Twitter takes this to the next level – it’s only about status updates, and you have to update yours in 140 characters or less.

It has gained in popularity after being used extensively in the recent presidential election as well as well-publicized public relation campaigns and even upheavals in world politics.

Pros of Twitter Marketing

There are several pros to using Twitter in network marketing recruiting:

• You can compete on equal footing with huge corporations in the same platform, which means you have a level playing field for competition;
• Twitter offers a free tutorial for business users so that you can learn the basics for free;
• It’s a free way to advertise and promote your company, stretching your advertising dollar further;
• You are limited to 140 characters or less, which promotes clarity and brevity;
• You reach out to thousands of potential MLM business leads with a single tweet.

Cons of Twitter Marketing

• Although adults are catching up, Twitter seems to be the major domain of teenagers – it’s largest demographic falls in the 13-17 year old range, which can limit your potential to reach serious investors;
• Some people find the 140 character limit too restrictive.

Given its potential to reach thousands of people and its rising popularity, I highly suggest you use Twitter for network marketing lead generation.

To Your Massive Success,

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