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If you follow the old-school methods of recruiting in the home based business marketing world, your efforts will be ineffective and unproductive. If you want to build a company with steady growth and a large amount of cash flow, then steer clear of these common mistakes:

Mistake #1: Trade on Personal Relationships

Most network marketing prospecting begins at home, at least if you follow the old-school methods. Once you join one of these organizations, you are asked to trade on personal relationships to build your downline and create residual income. There are two major problems with this approach:

    It mixes business with family, creating a potentially awkward situation if your loved ones cannot or do not have the means to join the company;
    It limits you to choosing among loved ones for your own business associates, who may have little or no background in sales and therefore, no real qualifications other than they know you and you know them.

Mistake #2: Keep Your Efforts Local

Another old-school method of network marketing recruiting is to keep your efforts localized. If you follow this approach, you find recruits from within your local community, either by methods like posting fliers or ads in the local newspaper or by getting friends of friends to join. This method poses the same problems as above; mostly that you are limiting yourself to a small circle of people who may or may not have what it takes to join your company and become successful.

Mistake #3: Recruit in Huge Numbers

Finally, another old-school way of generating MLM business leads is to recruit in huge numbers. The concept is quantity over quality because the more people you recruit, the better chance you have of creating a downline with a sizable residual income. If you adhere to the old-school methods discussed above, then quantity may be your best bet for getting anyone to sell any amount of your products. But if you focus on hiring quality salespeople with a proven record, you really only need a handful to make a lucrative amount of residual income.

When it comes to network marketing lead generation, don’t rely on old-school methods and don’t start without a plan. You want to address people who are both interested in your company and will bring something to it. So focus your search using these Three easy steps:

1.    Think Outside the Box

According to the old-school method of generating an MLM business lead, you need to immediately begin targeting your friends and family. Trading on the familiarity of personal relationships, you are then able to recruit people to your company without much effort. In reality, this is a terrible way to grow your work at home business idea. It puts you in a box, limiting you to prospecting among your loved ones who may or may not have what it takes to make it in your company.

To generate healthy, solid leads, you need to think outside the box, targeting people who can really make a difference in your company.

2.    Make a Concerted Effort

Once you have decided to think outside the box, you need to decide which population you will target and how best to reach that audience. If you are looking for aggressive, short-term growth, you should set your sights on recruiting a lot of people in a very short amount of time.

If you are looking for long-term, steady growth, you should work on cultivating a choice few top-tier leads that can bring in large accounts. Before you recruit anyone, you need to ask yourself, “Where do I want to be in five years?” and then come up with a recruitment plan that helps you reach your goal.

3.    Take Advantage of New Methods

Finally, you will want to take advantage of the wealth of lead generating ideas the internet can offer. You can reach out to a global audience with just the click of a mouse, and you should capitalize on that.

You can take advantage of blogs, social media sites, pay per click ads, and even write a network marketing article or two to get your message out to the net-wide world. Once you have a targeted audience, you can tailor your message through these different media outlets to make a maximum impact, producing an abundance of leads.

Generating an MLM business lead used to be as simple as recruiting a friend or a neighbor to join your company. In fact, that’s how many new entrepreneurs start network marketing recruiting and many old-school MLM trainers will still tell you it’s the best way to get started. But there are several problems associated with this method:

•    This method forces you to mix business with family or friendships, and that can be a recipe for disaster. If your relatives or friends cannot make the commitment to your network marketing business opportunity, or they don’t want to for any reason, it can cause a considerable strain on your relationships.

•    Even if you do have some success recruiting people you know, eventually you will tap out everyone in your circle of acquaintances and your recruitment resource will dry up.

•    This method forces you to seek out only people you know and not people who would be skilled at internet MLM marketing. So your recruits may, in the end, not ever close a sale which would make them useless to your business.

Obviously, it’s time for a better way to recruit. The new social media phenomenon may just be the way to go.

What Is Social Media?

Social media is the common term for blogs, online communities, wikis, and other forms of collaborative online media. Using these forms of media to drive the marketing for your company and recruit new sellers has now surpassed even email marketing as the best method for reaching an audience. These methods have a superior way of creating buzz, engaging your audience to participate directly with your company.

How Can I Use Social Media to Promote My Business?

You can begin your research into the social media phenomenon by checking out websites like Social Media Science, which offers case studies that illustrate how social media marketing can work for you. Or you can go to a site like Tweet Adder, which offers a step-by-step guide for promoting your business through Twitter. This sites will help you discover how you can harness the power of the internet to drive your sales and generate new MLM leads that are relevant and potentially lucrative for your company.