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When it comes to network marketing lead generation, don’t rely on old-school methods and don’t start without a plan. You want to address people who are both interested in your company and will bring something to it. So focus your search using these Three easy steps:

1.    Think Outside the Box

According to the old-school method of generating an MLM business lead, you need to immediately begin targeting your friends and family. Trading on the familiarity of personal relationships, you are then able to recruit people to your company without much effort. In reality, this is a terrible way to grow your work at home business idea. It puts you in a box, limiting you to prospecting among your loved ones who may or may not have what it takes to make it in your company.

To generate healthy, solid leads, you need to think outside the box, targeting people who can really make a difference in your company.

2.    Make a Concerted Effort

Once you have decided to think outside the box, you need to decide which population you will target and how best to reach that audience. If you are looking for aggressive, short-term growth, you should set your sights on recruiting a lot of people in a very short amount of time.

If you are looking for long-term, steady growth, you should work on cultivating a choice few top-tier leads that can bring in large accounts. Before you recruit anyone, you need to ask yourself, “Where do I want to be in five years?” and then come up with a recruitment plan that helps you reach your goal.

3.    Take Advantage of New Methods

Finally, you will want to take advantage of the wealth of lead generating ideas the internet can offer. You can reach out to a global audience with just the click of a mouse, and you should capitalize on that.

You can take advantage of blogs, social media sites, pay per click ads, and even write a network marketing article or two to get your message out to the net-wide world. Once you have a targeted audience, you can tailor your message through these different media outlets to make a maximum impact, producing an abundance of leads.

The first key to building your MLM marketing system is to generate traffic to your website and your blog. The whole concept is not to seek out an audience for your products or services, but to offer your products and services, attracting customers who are already seeking out the kinds of items you provide.

Financial institutions, such as banks and credit unions, are masters of attraction marketing. They don’t actively recruit their clients, but they do provide a service that most of us need. All they need to do is open a new branch, and chances are they will have all the customers they need in just a few short weeks.

Following are some tips you can use to build your network marketing business opportunity through attraction marketing:

Video marketing

Posting videos on YouTube is an excellent way to promote your products. If you are unfamiliar with the process, Traffic Geyser and Tube Mogul offer valuable tutorials that can help you launch a successful video campaign.

Social Media

Companies the world over are recognizing the value of promotion through social media sites like Facebook, Twitter, and MySpace. Social media allows you to interact on a personal level with your audience, developing loyalty and trust in a relaxed and friendly environment.

Pay-Per-Click Campaigns

You can launch a pay-per-click campaign through search engines like Google and Yahoo, which allows you to post an ad and earn a commission on each “click” your ad receives. For more information on launching a successful PPC campaign, check out PPC Domination.

Article Marketing

You can accomplish network marketing lead generation by writing keyword optimized articles that drive traffic to your website. You can get more information about keywords, how to write an effective network marketing article, and how to research keywords effectively by checking out sites like Article Domination or SEO Networker.

You’re in your first year of network marketing and you are following all the rules. You want to become independently wealthy and you are following all the old-school rules of internet MLM marketing to reach your goal. As you branch out further and further in an attempt to accomplish some network marketing lead generation, you find your prospects actually drying up. Maybe some people stop returning your calls, or maybe you are finding an audience harder and harder to sniff out. Whatever the reason, the steady growth of your business is halting and you need answers.

This slowdown is inevitable if you are using the old-school methods to grow your network marketing system. In fact, there are two supposedly tried-and-true methods that you should never attempt, because they usually fail:

Stop Recruiting Family and Friends

This is the #1 reason that network marketing fails. Your family and friends may not care about your new business, or may not be in a place where they can invest in it, and if you continue to ask them about it, you will put a strain on these relationships. It’s much more professional–and lucrative–to focus on recruiting trained sales professionals who have a proven track record for bringing in large clients. Those are the kinds of salespeople who can help your company really take off.

Stop Using the Old Methods of Advertising

Do you remember when email became the next big thing as far as advertising went? Companies around the globe were trying to grow their email lists in an attempt to reach a captive audience who was already interested in the products they had to offer. That was well over a decade ago and times have changed. How many email lists are you on now? And how often do you delete those emails without even bothering to read them? Yep–email marketing is as dead as the dodo, so why keep using it as your main source of networking? Why not turn to new and exciting ways to market your company?

When I first began my network marketing business opportunity, I had a lifetime of business experience behind me. I come from a family of entrepreneurs; in fact, I worked in the family business until we sold the first branch in 1999 and the second branch in 2003.

After that I went into real estate until the bubble burst, then I was introduced to the network marketing system by a business acquaintance. My first year was pretty good because I was able to call on all of my business training, but I knew the time would come when I finally would run out of leads.

Network Marketing Lead Generation

Around the time I realized I was going to run out of ways to generate leads on my own, I found a mentor who showed me how network marketing prospecting should really be ran. Here’s one big hint: don’t rely on friends and families to be your main leads. There is a vast untapped market of potential leads out there, and my mentor showed me how I could reach that audience. In no time, I was able to grow my company well past my wildest dreams.

Your First Year in Network Marketing

Your first year in network marketing will be the hardest year you encounter. In fact, 97% of all new network marketing entrepreneurs fail within the first year. Why? Because you will be encouraged to rely upon old-school methods that simply don’t work any longer. Hiring a mentor to help you grow your business steadily is one of the soundest investments you can make in your new career.

You Wouldn’t Start a Road Trip without a Map…

…or a GPS or some kind of plan of attack. You wouldn’t leave on a cross-country drive with the gas tank riding on “E,” right? So why would you embark on a potentially life-changing career without an idea of how to be successful? Hiring a mentor is like getting your map ready and filling your tank with gas before you leave town. You have a much better chance of reaching your destination without breaking down on the side of the road.